(Submitted by Andy Hughes.)
Marketing your rental property so that it stands out to potential renters is a difficult task because your tastes when it comes to décor and design might not be everyone’s cup of tea. And so therein lies the challenge- to make the property as eye-catching as possible, but with a certain level of subtlety that makes your property appear as if it was always that way. Therefore, choosing what to pay attention to becomes the ultimate challenge. Here’s an excellent guideline of where to start.
Address any repairs and maintenance issues that need to be handled first
As cumbersome as this may be, ultimately the responsibility falls on you as the property owner to ensure the property is move-in ready. As such, one of the first things you’ll need to address is if the property has any repair and maintenance work to be done and what to do about it. Whether the issues pertain to plumbing or electrical work that must be completed, you must ensure that the HVAC system works properly (if there is one), make sure that the doors and windows lock and that property is secure, repair water leaks and any ensuing damage to appliances and furniture, remove any traces of insect infestations and more.
Focusing on design features that will wow your tenants
Of course, design and decor will matter a great deal in marketing your property to renters. That said, there are specific features that make a significant difference when it comes to improving the marketability of your property that you might want to concentrate on first.
The curb appeal
First impressions matter a great deal. And nothing sets more of a positive impression than a great-looking curb where the lawn is trimmed perfectly, the fences are in mint condition and the exterior of the property looks as fresh and exciting as can be.
Focus on the bathroom and kitchen
The kitchen and bathroom are two of the most attractive spaces in a home. And if it’s not, well, then it should be. And it’s your responsibility as a property owner to make this happen. Focus on the aesthetic features in these spaces that are likely to get the most attention as tenants walk in. Here, the simplest of modifications can make the most difference, from upgrading the bathtub to changing the taps. It’s special touches like these that can leave the most favorable impression on potential renters.
Marketing your property appropriately
Certainly, you’ll need to go about marketing your property appropriately to generate sufficient interest in the property. Social media is an effective tool to create interest in your property. For example, you could advertise your property on YouTube by showing live videos of it. Another example is using Facebook ads to advertise your property to your intended audience. You can quickly create Facebook Ads with a Facebook Ads maker that you can customize to highlight what you want to focus on the most. Also, you can add any specific colors and fonts you want to use, as well as add your own logo and branding to complete the look.
In summary, upgrading your property so that it appeals to the best tenants will be well worth the effort when you see your ROI growing over time.
If you’re thinking of investing in Florida, then you’ve come to the right place. Visit The Eastern Oregon Living website to find out more about what this part of Oregon is so extraordinary and why you should definitely stop by if you’re ever in the area.
